| Page views, Visits | How much people use the site. A visit is one person on one day. |
| Form submissions | How many forms people sent |
| Clicks to other sites | Links people followed off the site |
| Pages | The most visited pages |
| Where visitors came from | Search engines, LinkedIn, email and other sites |
| Campaigns | Visits from links you tagged with utm codes |
| Forms sent | Which forms, and how often |
| Devices, Countries | Phones and computers, and where people are |
| Site speed | How fast pages load, rated Good, Needs work or Poor |